Re|Bank is a digital bank in Georgia that makes retail banking simple and fresh. They split up payments into 6 parts and have tons of partners where card holders can get discounts.
See Live Website
My role
UI Design
Interaction Design
Other designers & Roles
Nikoloz Burchuladze - UX Designer
Zura Chavchanidze - Creative Director
Temo Gabechava - Product Manager
Client Side
Nini Burduli - Product Manager
Date
2020 Oct - 2021 Dec
They had big, brilliant ideas but their website and design language didn’t match up. So they decided to start from scratch and create a new visual language that would appeal to their target audience: tech-savvy 20-35 year olds with average salaries who love shopping. They also wanted to introduce new features, like a partners page with lots of discounts for cardholders. That’s where Slick studio came in. They’d already handled the UX design, and now they needed someone to create a UI for the card page. If that page was approved, we could move on to the rest of the project.
At the beginning of the project, my main focus was to create a delightful color palette and a style guide for their website. During my research, I discovered that one of their biggest challenges was gaining the trust of users. Many people felt that the company was just another tech giant, not really designed with human needs in mind. To tackle this issue, I came up with an exciting idea: using captivating images of real people and sharing their authentic stories about how they use the bank. This way, we could showcase the human side of the company and build trust among visitors.
Another interesting insight I found during my research was that the target audience absolutely loved emojis. They were using them everywhere, so I thought, “Why not bring some of that fun and playfulness to the website?” I decided to incorporate emojis into the design, replacing some of the boring default icons. This not only added a touch of personality but also resonated with the users on a more emotional level.
Furthermore, I noticed that the bank’s card, which is one of its standout features and advantages, was not getting the attention it deserved on the website. So, I made it a priority to showcase the card more prominently. By highlighting its benefits and demonstrating how it can improve the users’ experience, we could effectively communicate its value to potential customers.
Overall, my aim was to create a website that felt approachable, trustworthy, and human-centered. By incorporating real faces, leveraging the popularity of emojis, and showcasing the card, we were able to address the initial concerns and create a friendlier and more engaging user experience.
On the day of the presentation, we were thrilled to unveil our ideas to the team. We showcased our concepts, including an interactive card page that featured annotations and captivating animations, illustrating how it would seamlessly come to life as users scrolled through the website.
After the presentation, the entire team was filled with excitement and expressed their genuine love for all the ideas and designs we presented. They enthusiastically mentioned that our work perfectly connected with their vision and goals, and they had no further feedback to provide.
With the green light from the team, we were thrilled to embark on the entire project. Our first steps involved working simultaneously on the components library and the UI. We kicked things off by focusing on finalizing the card page, ensuring that every detail was meticulously crafted. Once that was successfully accomplished, we eagerly transitioned to shaping the Home page
It was time to design all of the pages and states based on the wireframes, style guide, and components.
According to research, nearly 70% of our users use mobile, so we needed to ensure that they had the same experience on their smartphones.
They were innovative and modern — they're an overall good and experienced team. Project management was fully comfortable for us; they were flexible, timely, had an agile approach, and were result-oriented."
