When Stack set out to revolutionize the way we work and collaborate, they were armed with a product, a style guide, and a website. However, they soon realized that the limitations of the old language were holding them back from incorporating advanced features such as collaboration, space view, etc… That’s when I joined the team, and together, we embarked on a journey to rewrite the product and redefine the very essence of Stack.

We understood that in order to make a lasting impact, we needed to do more than just improve the product; we needed to convey its underlying philosophy in a way that would resonate with our users. To accomplish this, we sought external guidance from the brilliant minds at Holymotors, a renowned agency known for their ability to capture the essence of a brand.

Our mission was clear: to define our philosophy in a better way, to communicate it with utmost clarity, and to inspire a new wave of productivity and collaboration. Like the legendary pioneers before us, we aimed to disrupt the status quo and reshape the future of work.

Stack is not just a browser; it is a revolutionary idea, an idea that encompasses the very essence of the internet itself. It is a mindful, spatial, and multiplayer experience that empowers every individual to have their own place in the vast expanse of the internet—the Stack Universe.

Within this extraordinary universe, you have the freedom to create and shape your own spaces. These spaces serve as personalized realms where you can open websites, connect with others, and effortlessly traverse from one space to another. It’s a seamless journey, allowing you to explore and interact with the online world like never before.

Picture this: you and a friend collaborating effortlessly in a shared browsing experience, working together on any website you choose.

This groundbreaking concept lies at the heart of Stack’s design language. Every aspect of its aesthetic has been meticulously crafted to align with this visionary idea. The interface embodies the spatial dimension, fostering a sense of place and purpose within the Stack Universe.

So Stack is like a gateway to a world where individuals can truly thrive, where collaboration knows no bounds.

The moment arrived to embark on a rebranding journey, and we enlisted the expertise of a remarkable agency known as Holymotors. Collaborating closely, they revitalized our logo, refreshed our color palette, and revamped our typography. They also envisioned stunning visual universes that aligned with our brand. With their assistance, we established stunning brand guidelines.

As we crafted the components library, our focus extended to developing a new browser experience. Our priority was to seamlessly transition features from the previous browser while taking the opportunity to reimagine and redesign them. Additionally, we incorporated new and exciting features to enhance the overall user experience.

In our pursuit of launching the new product, we embarked on designing a fresh website. Embracing our concept of a universe backdrop, we created a visually captivating layout where the loaded website card rests atop the universe. As users scroll, they are treated to glimpses of different views from the universe, creating a dynamic and immersive experience. The footer section also offers a glimpse into the universe, adding a touch of intrigue and continuity to the design.